ZeroHedge, the successful bad boy financial news reporting site, is shifting to a subscription model.
I might subscribe if ZeroHedge knew what the fuck was going on in the world, but they’re as much in denial about human overshoot as the mainstream news outlets.
Granted, ZeroHedge is at least willing to report on the daily insanities of our monetary and financial systems, which everyone else conveniently ignores, and I do value some of their observations, but they assume some evil cabal of elites is plotting to enrich themselves, rather than understanding that we’ve hit limits to growth caused by non-renewable energy depletion (and soon other non-negotiable constraints like climate change), and central banks are desperately printing money and using every slight of hand they can think of to extend and pretend a little longer our system that requires growth not to collapse.
Basically ZeroHedge doesn’t have a clue, and they make a living by feeding the conspiracy hungry crowd that congregates there. Not only do they not make the world a better place, they foment social unrest to make it a worse place.
So no, I won’t be subscribing.
Where can you go for intelligent apolitical reality based news?
It’s very hard to find.
Nobody important talks about what matters, and I guess they wouldn’t be important if they did, because most people don’t want to know the truth.
When this website launched 12 years ago, little did we know – or expect – that it would grow to become one of the most popular and trafficked financial blogs, let alone websites, in the world. Since then, ZeroHedge has expanded from being focused on purely esoteric concepts in finance and capital markets to covering geopolitics, social, political (and recently, healthcare) matters (if for no other reason than the central bank takeover of markets has made discussing centrally-planned “markets” borderline absurd and often painfully boring).
In those twelve years we have had the pleasure of sharing hundreds of thousands of notable news items, events and market absurdities with you, our readers, creating a magnificent support base of millions of fans who – for one reason or another – come to this site daily, sometimes dozens of times. In that period we have, of course, also spawned countless critics and haters, and that’s perfectly normal: that’s what free speech is all about – the ability to exchange opinions, often in a less than glorified manner, in order to reach a consensus or optimal conclusion. After all, that is one of the anchors that made America great.
Which is why what troubles us most, far more than the Fed’s vain and futile attempt to control the business cycle and plan markets (for the eventual outcome, see USSR), are the creeping attempts by various multinational entities and corporations to quash free speech, both elsewhere and here. It started with Facebook, which in May 2019 became the first “social network” to ban ZeroHedge, only to reverse shortly after (admitting it had made a mistake); this was followed a little over half a year later by Twitter, which “permanently” banned our account, only to admit 6 months later that it had “made a mistake” and reinstated us. But barely had the digital ink on these “mistaken” attempts to censor free speech dried, when the world’s biggest online advertising monopoly, Google, took the unprecedented step of demonetizing the website (following a similar step taken by PayPal). Why? Because it disapproved of the language in our comments (how or why it picked on this website’s comment section as opposed to millions of others, we will never know). To avoid a shutdown, and against our wishes, we were forced to implement comment moderation as the alternative was insolvency. Also, contrary to occasional laughable rumors, we don’t and have never had access to outside capital – be it political or financial – and have been reliant on the same advertising model we have used since inception.
Needless to say, whether due to “mistakes” or overt attempts to demonetize us, the writing on the wall was clear: while they may be entirely within their rights to do whatever they want as “private” companies, pardon monopolies, the ‘social’ and ad-based gatekeepers of online content – the twitters, the googles, the facebooks of the world – had launched an overt crusade to upend the uncensored internet, to snuff out independent thought, contrarian views, and inconvenient opinions and create one giant echo chamber of consent straight out of George Orwell. To do that they would use any and every tool they have access to, and unfortunately we had to comply with the whims of these monopolies which nobody in Congress has the guts to challenge directly and to strip them of their too-big-to-question powers.
When Google suspended us in June we said that a standalone website was in the works, one which is funded not by advertising – and is thus beholden to the biased internet titans of the world – but by you, our readers.
We are launching that website today, call it ZeroHedge Premium for lack of a better word.
Here’s what will happen next.
We will maintain the traditional zerohedge.com website as is, without a paywall and with ads… but since it has ads, it will also maintain the comment moderation – that, as we explained in June, was a prerequisite demand by Google. But parallel with that we are launching a “premium” website, where subscribers will not only never again have to see one more ad but more importantly will have access to a fully unmoderated comment section.
Our hope is to eventually have enough subscribers so we can do away with advertising altogether – call it a real-time experiment in media for the censorship age. Because “mistakes” and events in the past several years have made it clear to us – and we hope to you – that there is no such thing as free speech any more; if you really want “free speech” you have to pay for it (in the case of ZeroHedge, the premium subscription will be $1/day – less than the proverbial cup of coffee). We also hope that enough people sign up allowing us to aggressively grow our team and expand our coverage, both thematically and geographically, so we can provide you with better content, better coverage, better everything.